Disney's transmedia push to satisfy content hungry, tech-savvy kids

It’s no surprise Disney is moving quickly into transmedia marketing.  Brand Disney is all about creativity and storytelling, after all, plus a huge chunk of its fan base consists of young digital and social media natives. Worth reading on Forbes.com:  Brandon Gutman's Q&A with Paul Yanover, EVP & Managing Director of Disney Online.  Yanover talks about the company's push to develop new and innovative ways to create content across multiple platforms, especially mobile devices like  iPod touch and Nintendo DS. 

Fascinating example of Augmented Reality Drama and Transmedia Storytelling

^{This post links to a fascinating example of transmedia storytelling in the form of an augmented reality drama game called Conspiracy for Good. Developed by TV creator Tim Kring and sponsored by Nokia, Conspiracy for Good plays out on the Internet, on a mobile device and offline.  The audience plays the part of activists and supporters of the eponymous organization, Conspiracy for Good, and can join in and help direct the action by solving various puzzles spread across different media.} 

^{From a commercial perspective I am especially intrigued by the use of short narrative video clips designed to build interest and advance interaction. Imagine how a brand might engage fans with an episodic augmented reality series?}  

NBC Universal Chief on Monetizing Transmedia

Interview clip: Recently on MSNBC Morning Joe, Jeff Zucker, NBC Universal's chief,  said the proliferation of new media will drive the use of transmedia to market shows as integrated brands. Monetizing the multimedia mix remains a challenge, he said.