Hip Fashion Brands Showcase New Collections & Emerging Music Talent

A recent story in the Financial Times looks at how fashion labels are connecting with young audiences through music. Example: Burberry, the venerable British brand now targeted at 20-something hipsters, launched Burberry Acoustic, described as part record label, part talent scout – devoted to showcasing emerging artists. Visit live.burberry.com to see the brand’s smart (and efficient) use of music across its digital/social platforms. Burberry will do well should it extend into narrative transmedia. It’s got creative vision, a vibrant brand story and an engaged multimedia audience to boot.

The FT article cites other brand-music collaborators, most notably Gucci, Hilfiger and the British lifestyle brand Jack Willis.