U.S. Department of Education Awards HITN $30 Million for Ready to Learn Initiative using Transmedia Storytelling

The U.S. Department of Education (USDE) has announced that the Hispanic Information and Telecommunications Network, Inc. (HITN), in partnership with Callaway Digital Arts and the Michael Cohen Group LLC (MCG), was awarded a $30 million Ready to Learn grant for Project LAMP (Learning Apps Media Partnership). The project is an early childhood media-based education initiative targeting next-generation learners including children from low-income groups.

The content will be largely available as an open educational resource and use a transmedia storytelling approach through books, iPAD/Touch Screen applications, mobile device and phone applications, console and hand held gaming applications, sing along DVDs and CDs, an interactive Website, and television. The USDE, in 2010, expanded the Ready to Learn grant program to include transmedia storytelling.