Wednesday, March 26, 2014
WHAT THE WORLD NEEDS NOW: MORE CREATIVITY
Good story in Fast Company about the value creative-minded people bring to the workplace - and not just for creative positions. Author Bret Morstad, a successful food entrepreneur, makes the point that many creative thinkers are natural problem solvers - with an uncommon ability to see opportunities and challenges in unconventional ways.
He adds that it's a mistake to assume that someone with, say a background in art or writing or music, would not do well in a non-creative role. Creative thinkers have a unique fluidity that lets them stretch their talent in unexpected ways - often with outstanding results.
Peter Schultz, former CEO of Porsche, summed this up in a few words: "Hire character. Train skill."
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