Wednesday, November 17, 2010

Martha Stewart Living publishes first multimedia magazine


On November 10, Martha Stewart Living magazine launched its premier digital edition created especially for iPad. Like most things Martha Stewart does, jumping into digital publishing is bound to be a very “good thing.”  In this video Martha explains her decision to add a digital edition of MSL, which just celebrated its 20th anniversary. 

There is plenty to like about MSL's digital format, with its dynamic how-to's, rich photo panoramas and slide shows, and documentary-quality video features. It's an extraordinary example of what can be done editorially thanks to advances in electronic publishing and camera technology. 

For example, digital MSL has two video features: one on artisanal cheese making and another about fishing in Alaska, each shot using one camera (i.e. RED camera) that captures still and moving images. Now, a subject can be covered for an array of media platforms, working quickly, economically, and to very high editorial standards. 

According to Eric Pike, MSLO's creative director, Adobe’s digital publishing suite makes it easy to incorporate moving images and interactive elements into a digital edition that's based on the print edition's layout. 

The challenge for print-trained editors, says Gael Towey, MSLO’s editorial director and creative chief, is conceiving stories for multimedia by anticipating how and where digital readers will view them. Publishing MSL on an iPad makes it a mobile magazine and toolbox that can move from armchair to the kitchen counter, into to the garden and out to the local supermarket. 
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