Tuesday, March 12, 2013

Welcome news today that Pinterest Web Analytics will now give site owners insights into how people are interacting with pins that originate from their websites.

Data will include how many people have pinned from a site, how many people have seen pins, and how many people visited a site from Pinterest. Also useful, data on most repinned, most clicked, and most recent pins will give an indication of pin popularity.  

I'm a big fan of Pinterest for its creative and social marketing possibilities and now with the advent of analytics we'll plan content better and see its impact on on business, too. 

How does Pinterest fit into your social marketing mix? 

Monday, March 11, 2013

Engage fans as story co-creators

Ever more sophisticated and user-friendly technologies now make digital storytelling a more interactive experience for marketers and fans alike. In his post on iMedia Connection, David Kwan, Managing Director at the Famous Group, outlines three ways marketers can structure the storytelling process so it enables (and encourages) user interactivity:
  1.   Enlist users in the storytelling process
  2.   Let users put their own images in the stories
  3.  Give users the tools to create, use, and share their own content

Read the full article:  http://bit.ly/YHnnuy
Real Time Web Analytics