Monday, March 11, 2013

Engage fans as story co-creators

Ever more sophisticated and user-friendly technologies now make digital storytelling a more interactive experience for marketers and fans alike. In his post on iMedia Connection, David Kwan, Managing Director at the Famous Group, outlines three ways marketers can structure the storytelling process so it enables (and encourages) user interactivity:
  1.   Enlist users in the storytelling process
  2.   Let users put their own images in the stories
  3.  Give users the tools to create, use, and share their own content

Read the full article:

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