Disney and Propaganda Games tightly aligned on new 'TRON' film/game releases

Continuing my recent post about transmedia projects and the importance of creative alignment, at last week’s New York Comic Com the panel discussing Disney's upcoming release of the video game TRON: Evolution talked about the extraordinarily close integration among the game’s developers at Propaganda Games and filmmakers at Disney. This featurette provides an inside look at their creative collaboration and here is a post on sticthkingdom.com that gives a concise overview of the TRON franchise. 

Disney will release the TRON: Evolution game on December 7, 2010, and on December 17, it will release the 3-D film TRON: Legacy, the first sequel since TRON's film debut in 1982. 

Fascinating example of Augmented Reality Drama and Transmedia Storytelling

^{This post links to a fascinating example of transmedia storytelling in the form of an augmented reality drama game called Conspiracy for Good. Developed by TV creator Tim Kring and sponsored by Nokia, Conspiracy for Good plays out on the Internet, on a mobile device and offline.  The audience plays the part of activists and supporters of the eponymous organization, Conspiracy for Good, and can join in and help direct the action by solving various puzzles spread across different media.} 

^{From a commercial perspective I am especially intrigued by the use of short narrative video clips designed to build interest and advance interaction. Imagine how a brand might engage fans with an episodic augmented reality series?}  

Halo: Reach, Microsoft's latest big budget game, uses live-action promo video breathes life into new digital hero

The growing use of live-action storytelling to sell video games is an interesting reversal. It's been standard practice to repurpose animated clips to promote new titles. But as Eleftheria Parpis reported in Adweek, game marketers are devoting bigger budgets to produce high cinematic shorts that aim to breathe life into digital characters. She highlights “Birth of a Spartan,” which Microsoft is using to promote the launch of Halo: Reach, the latest in its Halo series, out in September.