It’s no surprise Disney is moving quickly into transmedia marketing. Brand Disney is all about creativity and storytelling, after all, plus a huge chunk of its fan base consists of young digital and social media natives. Worth reading on Forbes.com: Brandon Gutman's Q&A with Paul Yanover, EVP & Managing Director of Disney Online. Yanover talks about the company's push to develop new and innovative ways to create content across multiple platforms, especially mobile devices like iPod touch and Nintendo DS.
