NARRATIVE MARKETING
Showing posts with label
viral publicity
.
Show all posts
Showing posts with label
viral publicity
.
Show all posts
Wednesday, September 1, 2010
Viral dreams? Start with a good narrative.
Good point: In
Ad Age
, Jim Louderback, CEO of
Revision 3
, says most attempts at creating a hit viral video fail for lack of a good, sustainable narrative.
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