Transmedia takes root in children's book publishing

Speaking last week at the Southern California Independent Booksellers Association’s annual trade show, Kristen McLean, executive director of Association of Booksellers for Children, cited transmedia as one of the leading trends in children’s book publishing. She said transmedia makes it possible to develop narrative properties that can be widely marketed using multiple media platforms such as smartphone apps, web sites, video/film, and social networks. “From now on this is the way young readers will be in the world,” McLean said.

One of the most compelling transmedia models in children’s publishing is The Amanda Project, a teen mystery series by Harper Collins that includes an interactive website experience developed by Fourth Story Media. By going online Amanda fans actively participate in the evolving story - becoming a character and contributing plot ideas, artwork, theories, clues, and more. The immersive nature of The Amanda Project has proven so popular with young readers (and aspiring writers) that some middle school teachers now incorporate it into their creative writing curriculum. 

Publishing's Lucrative Future in Transmedia

Transmedia producer Simon Pulman wrote a compelling post on his Transmythology blog about publishing's need to become intellectual property distributors, promoters and curators. The eBook is just a first step into the vast and lucrative digital realm, and Pulman suggests that soon literary blockbusters may well be conceived from the ground up as transmedia productions. It's easy to imagine all types of material published in an array of offline/digital/social media that together create an extraordinarily rich reading experience.  Pulman adds that publishers accustomed to selling rights may soon retain IP control and exploit their ability to build and mine active fan communities, and drive revenue from for-pay companion content. Here is the link to Mr. Pulman’s insightful Transmythology  blog.