Publishing's Lucrative Future in Transmedia

Transmedia producer Simon Pulman wrote a compelling post on his Transmythology blog about publishing's need to become intellectual property distributors, promoters and curators. The eBook is just a first step into the vast and lucrative digital realm, and Pulman suggests that soon literary blockbusters may well be conceived from the ground up as transmedia productions. It's easy to imagine all types of material published in an array of offline/digital/social media that together create an extraordinarily rich reading experience.  Pulman adds that publishers accustomed to selling rights may soon retain IP control and exploit their ability to build and mine active fan communities, and drive revenue from for-pay companion content. Here is the link to Mr. Pulman’s insightful Transmythology  blog.