Showing posts with label Disney. Show all posts
Showing posts with label Disney. Show all posts

Monday, October 11, 2010

Comic book king STAN LEE sees gold in digital/cross-media narratives


When the first comic book was published in 1934 as a compilation of newspaper comic strips, who could have imagined how white-hot comic book properties would become?   

Stan Lee, the legendary comic book writer and former president and chairman of Marvel Comics, says the digital age is great for the comic book industry. In a recent interview with The Street TV, he said digital devices like iPads provide great platforms that bring static comic book stories to life. Lee added that the spate of superhero-inspired blockbusters coupled with the allure of lucrative multimedia story deals, has made some screenwriters and novelists eager to write comic books. 

So good are the prospects for comic book gold, in fact, that last year Lee, with award-winning producer Gill Champion and intellectual property attorney Arthur Lieberman, Esq., founded POW! Entertainment (Pink Sheets: POWN), an advanced media and entertainment company for creating, producing and licensing original intellectual properties for the global market.  Disney, which last year acquired Marvel Entertainment, Inc., has a ‘first look’ deal with POW! and also holds a 10% stake in the company.

Lee explained his bullishness for comic books in a televised interview on CNBC's Squawk on the Street. He said, “The need for stories is a human need and whether they're comic books or they're on the internet or on the screen, everybody wants to be entertained.” Lee maintains that a quality story - one that's full of action, surprise and suspense - is still paramount. 

During last week's New York Comic Con, Pow! announced several new projects, including: 

“The Seekers” - a digital comic series in development with MTV for its new MTV Geek website that offers comics, horror, sci-fi and gaming news, as well as coverage of comic-book conventions and previews of new comic books, games and movies.

A three-book development deal with the start up comic book and graphic novel company, 1821 Comics.  The first book is said to be a futuristic retelling of Shakespeare’s Romeo and Juliet, titled Romeo and Juliet: The War.

Collaboration with Yoshiki , Asia's most influential music artist and founder and drummer of the band X JAPAN, on a music superhero comic book and motion comic series. 

Friday, September 24, 2010

Disney's new fan-generated website engages and empowers brand advocates

Disney's fan-generated website extends its social reach  
Disney went live yesterday with DisneyParks.com/Memories, its new social-centric website for showcasing photos, video, and other content generated by fans and park guests. Associated Press reports that the website will leverage the booming use of  mobile devices equipped with photo/video sharing. Disney Park visitors will be encouraged to post images to the fan-driven site as well as their own social networks like Facebook.  The website is featured in Disney's new TV campaign "Let the Memories Begin," produced with multimedia content from fans. 

Related Post - September 8, 2010 
Disney's transmedia push to satisfy content hungry, tech-savvy kids
It’s no surprise Disney is moving quickly into transmedia marketing.  Brand Disney is all about creativity and storytelling, after all, plus a huge chunk of its fan base consists of young digital and social media natives. Worth reading on Forbes.com:  Brandon Gutman's Q&A with Paul Yanover, EVP & Managing Director of Disney Online.  Yanover talks about the company's push to develop new and innovative ways to create content across multiple platforms, especially mobile devices like  iPod touch and Nintendo DS. 

Wednesday, September 8, 2010

Disney's transmedia push to satisfy content hungry, tech-savvy kids

It’s no surprise Disney is moving quickly into transmedia marketing.  Brand Disney is all about creativity and storytelling, after all, plus a huge chunk of its fan base consists of young digital and social media natives. Worth reading on Forbes.com:  Brandon Gutman's Q&A with Paul Yanover, EVP & Managing Director of Disney Online.  Yanover talks about the company's push to develop new and innovative ways to create content across multiple platforms, especially mobile devices like  iPod touch and Nintendo DS. 

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