Friday, September 24, 2010

Disney's new fan-generated website engages and empowers brand advocates

Disney's fan-generated website extends its social reach  
Disney went live yesterday with, its new social-centric website for showcasing photos, video, and other content generated by fans and park guests. Associated Press reports that the website will leverage the booming use of  mobile devices equipped with photo/video sharing. Disney Park visitors will be encouraged to post images to the fan-driven site as well as their own social networks like Facebook.  The website is featured in Disney's new TV campaign "Let the Memories Begin," produced with multimedia content from fans. 

Related Post - September 8, 2010 
Disney's transmedia push to satisfy content hungry, tech-savvy kids
It’s no surprise Disney is moving quickly into transmedia marketing.  Brand Disney is all about creativity and storytelling, after all, plus a huge chunk of its fan base consists of young digital and social media natives. Worth reading on  Brandon Gutman's Q&A with Paul Yanover, EVP & Managing Director of Disney Online.  Yanover talks about the company's push to develop new and innovative ways to create content across multiple platforms, especially mobile devices like  iPod touch and Nintendo DS. 

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