Great video Q&A courtesy of Harvard Business Review: Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explains how to establish an emotional connection with any audience. His new book Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story (March 2011, Crown Business) is sold on Amazon.
Incidentally,clicking the anchor text above will take you to my new Storyful page where I took a crack at curating material for this post. I must say, excited as I am about the storytelling potential of curation services like Storyful and Storify I've yet to find one that is easy to use. It's surprising that Storyful does not offer a quick tutorial because the site is not very intuitive in my opinion. I'll continue to putter with it to see what I can do with a bit of practice.
Are you using curatorial tools and if so what's been your experience? Any recommendations?
