Friday, September 10, 2010

TV show's transmedia centered around mobile?

UK’s Living TV has commissioned Candyspace Media, a London-based mobile and multichannel digital agency, to create a transmedia campaign around new TV drama Bedlam.  

Candyspace is best-known for its mobile expertise, but a look at its website and case studies reveals an impressive mix of capabilities for creating seamless digital experiences.The firm is working with Living TV’s marketing team, creative agency The Brooklyn Brothers and media agency Manning Gottlieb, to devise an integrated campaign including print, digital, social media and mobile.  

Tom Thorne of Candyspace says there will be opportunities for digital interaction during the show’s broadcast, possibly with subplots that viewers can access on other platforms. One example: the phone rings in the story, but the viewer can only hear the conversation on a mobile device or online. 

Thursday, September 9, 2010

Savage County, MTV's new horror flick, offers transmedia experience

Just in time for Halloween … leave it to MTV to offer up another great transmedia project. Savage County is a grim slasher-style horror film with an interactive web-based game component that expands the narrative with rich character and story details, plus imbedded clues on the Savage County “trailhead”, Facebook, Twitter, and more. Also in the mix: a variety of sharing tools for fans, as well as an iPhone and iPad app – all under the direction of award-winning transmedia creator Nina BargielFor details be sure to read Liz Shannon Miller’s recent post on gigaom .

Savage County director and MTV new media producer David Harris said a significant portion of the marketing budget has gone into creating the transmedia experience, which began online a week ago. Savage County was initially developed as a web series. However, if MTV’s current  Eventful Demand campaign succeeds in amassing 100,000 fans the film will be televised in October. (As of this morning the project has signed up nearly 83,000 fans and several upcoming email blasts should hit the 100K mark). 

Wednesday, September 8, 2010

Disney's transmedia push to satisfy content hungry, tech-savvy kids

It’s no surprise Disney is moving quickly into transmedia marketing.  Brand Disney is all about creativity and storytelling, after all, plus a huge chunk of its fan base consists of young digital and social media natives. Worth reading on  Brandon Gutman's Q&A with Paul Yanover, EVP & Managing Director of Disney Online.  Yanover talks about the company's push to develop new and innovative ways to create content across multiple platforms, especially mobile devices like  iPod touch and Nintendo DS. 

Tuesday, September 7, 2010

Movie biz faces new competition from transmedia narratives

Alternative media and innovative multi-platform storytelling are set to challenge a complacent film industry, blogged Jeremy Kay, a Los Angeles-based film writer, on today’s He writes that movie attendance slipped this summer, due to weaker film narratives and increased competition from video games, Facebook, graphic novels, and strong original programming on cable TV (and widespread use of large-format TV screens).  Kay expects movie studios will need to respond with better film material, including sub-storylines developed especially for transmedia programs.  
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