Movie biz faces new competition from transmedia narratives

Alternative media and innovative multi-platform storytelling are set to challenge a complacent film industry, blogged Jeremy Kay, a Los Angeles-based film writer, on today’s guardian.co.uk. He writes that movie attendance slipped this summer, due to weaker film narratives and increased competition from video games, Facebook, graphic novels, and strong original programming on cable TV (and widespread use of large-format TV screens).  Kay expects movie studios will need to respond with better film material, including sub-storylines developed especially for transmedia programs.