NARRATIVE MARKETING

Monday, September 6, 2010

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Posted by Gerry Casanova at 10:48 AM

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This blog is for anyone interested in narrative marketing. I write this as a communications pro who is fascinated by the use of narrative techniques for commercial cross-media storytelling.

My posts generally tie to communications and creative trends, storytelling via social media, and industry news. However, some posts look back at brilliant advertising creative from the 1960’s, 70’s and 80's.

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About Me

Gerry Casanova: New York, NY; My entire 20+ year career has been spent in consumer marketing communications, initially in advertising before moving into public relations and product marketing. My interest in narrative marketing stems from my work as a writer and as a visual artist. Having recently completed NYU’s program in digital media marketing I am especially interested in multimedia, multi-platform storytelling for promoting commercial brands.

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Monday, September 6, 2010