Saturday, September 4, 2010
Germans publish first magazine using Mobile Augmented Reality
Amazing video demo shows mobile augmented reality application in German magazine publishing, as reported in I<3 Social Media. Enormous creative and tech possibilities for truly interactive magazines, newspapers, books, posters, direct mail, and other printed material. Who says print media is dying? From the standpoint of interactive storytelling I think print/digital interface is uniquely engaging.
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