T'weens Ready for Rich Transmedia Content

Worth watching: this short video clip with transmedia creator Jill Golick discussing her vision for Ruby Skye P.I., Canada’s first series of transmedia detective mysteries for tweens set for release in October 2010. The digital generation will embrace transmedia stories because they are entertaining, but richer stories can pack a bonus by being educational, too. Kids may not read books and newspapers the way we did, and why should they?  Their time can be better spent consuming rich interactive content on the web.