Friday, September 3, 2010

Fascinating example of Augmented Reality Drama and Transmedia Storytelling

This post links to a fascinating example of transmedia storytelling in the form of an augmented reality drama game called Conspiracy for Good. Developed by TV creator Tim Kring and sponsored by Nokia, Conspiracy for Good plays out on the Internet, on a mobile device and offline.  The audience plays the part of activists and supporters of the eponymous organization, Conspiracy for Good, and can join in and help direct the action by solving various puzzles spread across different media. 

From a commercial perspective I am especially intrigued by the use of short narrative video clips designed to build interest and advance interaction. Imagine how a brand might engage fans with an episodic augmented reality series?  

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