In-store iPads boost connectivity

In April, Ad Age ran a story about iPad and its big future with retailers. I saw an example of this at the New York outpost of trendy British clothier All Saints, where iPads are mounted along walls packed with  vintage-style goods. 

It's hard to resist the iPads allure. One touch takes you to the 
company’s website, which is loaded with searchable product content, plus shopping tools and links to its social sites.  You can email item ideas to friends or save them to your own wish list. The AllSaints app automatically syncs its merchandise updates across iPhone, iPod Touch and iPad. 

The website and social sites are smart, but wouldn't they be more compelling with some multimedia editorial -- perhaps produced by a lifestyle magazine, TV or film partner?