The growing use of live-action storytelling to sell video games is an interesting reversal. It's been standard practice to repurpose animated clips to promote new titles. But as Eleftheria Parpis reported in Adweek, game marketers are devoting bigger budgets to produce high cinematic shorts that aim to breathe life into digital characters. She highlights “Birth of a Spartan,” which Microsoft is using to promote the launch of Halo: Reach, the latest in its Halo series, out in September.
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