A new report from Microsoft shows that multi-screen promotional strategies can be effective for brands seeking higher awareness and conversation rates. Microsoft estimates there are 33 million multi-screen users in America, defined as adults 18 – 64 who use a TV, computer and smartphone regularly. Data reveals that the upside of media convergence is a richer media experience for both consumer and marketer. Details are in the downloadable Multi-Screen Consumer White Paper jointly published by Microsoft Advertising and Wunderman.
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