Thursday, August 12, 2010

New Digital Research: Consumer Multi-Screen Study from Microsoft and Wunderman



A new report from Microsoft shows that multi-screen promotional strategies can be effective for brands seeking higher awareness and conversation rates. Microsoft estimates there are 33 million multi-screen users in America, defined as adults 18 – 64 who use a TV, computer and smartphone regularly. Data reveals that the upside of media convergence is a richer media experience for both consumer and marketer. Details are in the downloadable Multi-Screen Consumer White Paper jointly published by Microsoft Advertising and Wunderman.

1 comment:

  1. If you're looking for a reputable contextual advertising company, I recommend that you take a look at Chitika.

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