Tuesday, August 10, 2010

HSN & Sony Pictures in Story-based Promotion

Home Shopping Network/HSN and Sony Pictures are jointly promoting the new film 'Eat, Love, Pray,' starring Julia Roberts, based on the best-selling memoir chronicling the author's reaffirming journey an around the world following her divorce. As reported in the Wall Street Journal, HSN will broadcast a three-day shopping event right before the film's release on August 13. On showcase will be more than 400 products, including apparel,jewelry, cooking and furnishings, inspired by the film's story shot in Italy, India and Bali. It's said that Sony will share profits with HSN, though it's primary interest is promoting the movie to women - the core of HSN's viewers in 95 million homes.

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