Tuesday, August 10, 2010

One Great Photo Says it All

I admire simplicity and immediacy in a sales pitch. Take this print ad for example. Created for Marie Claire by Publicis, Brazil, I think it is visual selling at its best. The photo is a grabber to be sure, and it screams "passion for fashion" - exactly right for Marie Claire and for prospective readers. I especially like the ad's layout - revealing the model's face on the magazine cover makes it infinitely stronger.

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