Welcome news today that Pinterest Web Analytics will now give site owners insights into how people are interacting with pins that originate from their websites.

Data will include how many people have pinned from a site, how many people have seen pins, and how many people visited a site from Pinterest. Also useful, data on most repinned, most clicked, and most recent pins will give an indication of pin popularity.  

I'm a big fan of Pinterest for its creative and social marketing possibilities and now with the advent of analytics we'll plan content better and see its impact on on business, too. 

How does Pinterest fit into your social marketing mix?