Monday, August 23, 2010

Will Transmedia Drive TV's New Golden Age?

New York Times/David Carr’s interview with Time Warner’s chief Jeffrey Bewkes considers television’s future, and whether big budget programs will remain TV's competitive edge. Viewing habits are changing with the proliferation of new screen formats and on-demand entertainment, but TV should thrive in the age of transmedia. Programming will be richer no doubt, and so will profits as long as the new media mix can be monetized. 

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