Monday, November 8, 2010

New "curatorial" tools help brand story creators harness authority content on social networks

The abundance of authoritative tweets, video, blog posts, white papers, graphics, etc., make it easy to source elements for a dynamic multimedia story.Then what? Assembling choice bits into a cohesive narrative takes time and some editorial skill.

Publishing platforms like Posterous and Tumblr make it fairly simple to plug social content into multimedia blogposts. Now, new “curatorial” tools such as Storify go a step further, enabling story creators to search the likes of Twitter, Facebook, YouTube, Photobucket, and then drag and drop selected content into a linear flow wrapped in their own commentary. 

Storify co-founder Burt Herman, a former reporter for the Associated Press, says his service enables working journalists to weave original sources from the social web into their news stories. For example, The Washington Post used Storify to aggregate tweets from candidates after last week’s midterm elections. Storify's simplicity makes it suitable for non-journalists, too, like educators, marketers and publicists. 

A number of curatorial tools are currently in alpha or beta testing, notably Curatedby and KeepstreamAnother platform called Qwiki is quite unique in the way it sources and assembles social content into amazing visual presentations. The company’s website has a slick demo portfolio featuring glossy, pithy profiles about Madrid, the Eiffel Tower, Vincent van Gogh, and more. 

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