Monday, January 10, 2011

Will better times spark creative renaissance?

The Three Graces/Primavera (Allegory of Spring)
Italian Renaissance painter Sandro Boticelli
Stuart Elliot of The New York Times reports growing optimism along Madison Avenue on predictions that an economic rebound in 2011 will bring heftier ad/PR budgets. 
It won't be business as usual though now that the digital genie is out of the bottle.  The terrible economy actually drove growth in digital advertising, according to Geoff Ramsey, chief executive at eMarketer.  Online marketing is the new reality and to be successful brands need integrated (offline and online) communications.   

To achieve this advertising, public relations, promotion firms can no longer operate in silos. The digital frontier demands interdisciplinary teamwork - the kind that will revolutionize brand marketing with strategic and creative innovation.  

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