Wednesday, April 27, 2011

Search and Facebook Marketing Surge

Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday.
The report, from the Search Engine Marketing Professional Organization, is based on an online survey of 920 companies carried out in February and March. The companies reported a rise in mobile marketing, which accounts for some of the rise in search advertising. Local search was cited as the most significant new trend, though the respondents said behavioral targeting is becoming more important as well. The survey also found that more marketers are outsourcing their SEO and social media to agencies.

For highlights see Mashable’s post about the study. 

No comments:

Post a Comment

Real Time Web Analytics