Tuesday, April 12, 2011

Transmedia storytelling engages audiences who want to be heard and validated

Digital Media Wire recently posed five questions to  Jeff Gomez, CEO of Starlight Runner Entertainment and a leading figure in the emerging field of cross-media storytelling called "Transmedia." 

DMW’s Q&A is a very good read; here’s a sampling of what Jeff said:

“For me, transmedia narrative is a kind of subset of cross-media content. It's the technique of conveying messages, themes and storylines across multiple media platforms in a way that is both artful and coordinated with care.

With transmedia you're not repeating the same story on a movie screen, a TV screen, a novel and a videogame. You are using each one to tell a complete piece of your story, and combined they can all become a deeper, richer and more immersive experience.  Different aspects of the story or story world are created to play to the specific strengths of the medium.

From a business standpoint, much has been said about how transmedia can help build franchises and maximize return on investment for entertainment properties. The toughest aspect of getting transmedia right is that you have to build two-way communication into the apparatus of your narrative.

Everyone talks about Star Wars to exemplify good transmedia, but I love talking about Glee, because what makes transmedia so unique and relevant is that it is fundamentally about telling stories to a generation of people who want to be heard, and who are used to being validated for their participation. That's what interactive media is about in essence: response.

On April 25th in Los Angeles, Jeff Gomez, together with Digital Media Wire, will host the first in a series of transmedia workshops on how to use and leverage the most effective transmedia techniques.

No comments:

Post a Comment

Real Time Web Analytics