Definitely worth a quick read: Indiewire’s
Q&A interview with Jeff Gomez, CEO of Starlight
Runner Entertainment and a leading figure in the emerging field of transmedia storytelling. Among his transmedia credits are major projects, such as "Avatar," "Pirates of the Caribbean," and
"Teenage Mutant Ninja Turtles."
What is transmedia? In Gomez’s words,
transmedia is about delivering a big story across various media platforms so
that the totality provides a richer, more dynamic and multi-channel viewer experience.
There’s one central story in the form of a film or a TV or web series, but it
is enhanced through supplemental side stories told via a mix of channels,
possibly including an interactive book, a video site, video game, blog,
Facebook community, Twitter news feeds, Instagram and Pinterest galleries, mobile
apps, and more.
The challenge with transmedia lies in funding, planning, producing and then choreographing the release of all this extra content. But
for popular, high profile franchises it may be possible to monetize each story
stream with media and commercial partnerships and in some cases subscription
access to exclusive material.
On a smaller scale, could brands use transmedia for marketing? It's an intriguing idea. Stay tuned.
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