For transmedia producers the challenges of silo-busting and aligning far-flung talent

"Drawing Hands" by M.C. Escher 

Transmedia storytelling is all about delivering a rich, integrated multimedia experience. But one of the challenges transmedia creators face is aligning far-flung project teams operating in talent silos. Lance Weiler, partner in Seize the Media, a social entertainment company that specializes in transmedia storytelling, recently spoke in London about the need for open communication between a project’s central story creator and those developing spin-off story elements. He said data sharing is one way to improve team synchronization. For example, testing a transmedia treatment gauges audience reaction and sharing this feedback enables team members to better dovetail their work into the total program.