Tuesday, October 5, 2010

Will multi-channel marketing converge on Google TV?

Google TV, Apple TV and Roku make it possible to converge web-based content on the family television - a development that is sure to change the way people consume media – and commercial messages. Until now multi-channel marketing campaigns reached audiences via dispersed touch points. Converging multiple media channels on a single TV screen will be a whole lot better by making commercial content more dynamic and interactive. 

It'll take some time before Google TV and the like are mainstream. But it’s not too soon for marketers to start thinking about creative and strategic possibilities. Chances are television studios are already looking at ways to make transmedia programming appealing to advertisers. 

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