Friday, January 28, 2011

Q&A websites help experts exert more influence

Expertise is a powerful form of narrative marketing. Thanks to the web and expert/searchable Q&A based websites such as Quora, being a guru - or picking the brain of one - is fast and easy. (Click here to see Quora's video demo).

Of course today's guru needs social communications skills. I've had brilliant clients - scientists, attorneys, artists, engineers, etc. - who resist paring big ideas down to pithy web-friendly nuggets. Some equate brevity with dumbing down, when in truth  "social speak" makes their thought-leadership more efficient and influential. 

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