Thursday, July 7, 2011

Two cancelled ABC soaps will continue as multi-platform stories produced for the web

Reuters reports that canceled soap operas "All My Children" and "One Life to Live," will have a new home -- not on television but on the Internet, mobile phones and other online formats.
ABC said it has licensed the two staples of daytime dramas to Prospect Park, a Los Angeles-based production company, in a multi-platform deal that "enables the soaps' storylines to continue after their run on ABC is over."
Prospect Park says it intends to produce the two shows in the same format and length as ABC, but make them available on new devices, including Internet-enabled TV sets.

No comments:

Post a Comment

Real Time Web Analytics